Monthly Archives: October 2012

The $350,000 stretch goal has been reached!

You all make us so happy! Your continued support and interest in Memoto is fantastically astounding and humbling. Thank you so much!

We can’t tell you how excited we are to bring the Memoto camera and experience to life. This is Incredible! We’ve reached the $350,000 stretch goal, so that means we will be able to add these 3 new features:

1. An option to retain photos stored locally when syncing the camera through a computer.

When syncing the Memoto Camera to your computer, you will have the option to store photos locally as well as uploading to the cloud. This also guarantees the Memoto Camera will remain useful even in the event you decide to cancel your subscription.

2. Manual double-tap photo capture that will be bookmarked on the timeline.

Double tapping triggers the camera and you are sure to have a picture of that exact point in time. The double-tap feature will also bookmark the photo so it’s easy to find when viewed in the Memoto app.

3. The ability to adjust the interval of the photos.                                                                

You’ll be able to choose at what interval the photos are taken from the Memoto app.

Check out our last post for more details on these great features all made possible by YOUR support!

We will be announcing another stretch goal soon! What do you all think should be the next reward? Stay tuned.

If you enjoyed this post, please follow us on twitter and facebook! PS – Have you pre-ordered your Memoto Lifelogging Camera yet?

Meet Memoto: Oskar Kalmaru

Oskar Kalmaru
Twitter handle:
What do you do at Memoto?
I’m one of the founders, meaning basically I do a little bit of everything. And when I don’t do that, I work with Memoto’s communication and marketing.
What’s one thing we should know about you?
For someone working with marketing, I’m embarrassingly bad at promoting myself.
What book have you recently finished, or are currently reading?
Last one I finished: The Imperfectionists. Fantastic story, or bunch of stories actually, about a made up newspaper in Rome. And then I constantly start reading the first 50 or so pages in any book someone tells me to read. Then I get bored and switch to next.
Favorite non-work-related website:
Quora is probably the stickiest one. It has a dangerously, time consuming mix of interesting and useless information. Like this thread:
What did you want to be as a child?
Archeologist. Digging in sandboxes and working with dinosaurs at the same time seemed strangely exciting to me as a 5 year old. Not so much now.
Best advice you have ever received:
Say yes.
Favorite Quote:
I have used this so much it gets silly, but I must say this John Lennon line from the song “Beautiful Boy”: “Life is what happens to you while you’re busy making other plans.”
Moment you would like to relive: 
The birth of my son.

This Week in Lifelogging

This week, we’ve been so busy, we honestly don’t know what is going on in lifelogging:)

Screenshot by Mike Manning @ravmike one hour after we launched

Here are a few things we’ve been following this week:

Trusted Reviews

The Wall Street Journal

Wired UK



The Next Web


We will return to our regularly scheduled TWIL post next week!

Have a great weekend! And support Memoto on Kickstarter if you haven’t already!


Second Stretch Goal: local storage, manual shutter trigger and adjustable interval of photos

Wow, that was fast! The $150,000 stretch goal was reached less than 12 hours after being set! It also marks Memoto’s Kickstarter campaign being 300% funded. Crazy. Since then, we’ve even surpassed the 400% mark ($200,000) and we think we really should reward all of you who are making this rapid progress happen.

So we’re introducing a new stretch goal, one that would allow us to implement features we know have been requested by many of you backers. It might take a few days to reach but it shouldn’t be impossible.

If we make it to $350,000 we will include three new features on the Memoto Camera:

1. An option to retain photos stored locally when syncing the camera through a computer 

2. Manually take a photo and add a bookmark to the timeline 

3. Adjust the interval of the photos

These features will be included in all units shipped, no matter when you placed your pledge, if we reach this stretch goal.

This is how it works:

Local storage will give you the option to keep the photos on your own computer. Many people are requesting this and we have been hesitant to promise anything because it changes our tech plan to some extent, incurring the risk of delays. With the amount of funding this stretch goal would provide we are more confident that we can incorporate this change.

To make it clear for everybody exactly what this means:

•   You use the Memoto app and storage if you want an organized and searchable lifelog of your photos, enable third party developers to build upon our API, etc.

•   When synching the Memoto Camera to your computer, you will have the option to store photos locally as well as uploading to the cloud

•   If you cancel your Memoto subscription you will be able to continue to use your Memoto Camera, but you will have to organize the photos yourself

•   Just as before, if you have no Internet connection when syncing, your data will be stored on your computer until next sync when an Internet connection is available

•   Just as before, you will always be able to download or delete your photos in bulk from our cloud storage. They are your property.

We hope this is to your satisfaction! Just let us know in the comments below if you have any opinions on how this should work.

To manually take a photo and add a bookmark to the timeline, you simple double tap on the camera. The accelerometer triggers the camera and you are sure to have a picture of that exact point in time. Bookmarking means that the moment will be starred when viewed in the app; Both are triggered by the double tap. See video below.

This feature is something we’ve heard many people asking for. Although, it’s not easy to fulfill, we think we should go ahead and include it in the first batch of units if we reach the $350,000 goal.

Being able to manually take a photo is useful at times when you know you’ll want a photo, but don’t feel like taking out your mobile phone or other camera device. For instance, when bumping in to a friend on the street, seeing your newborn niece for the very first second, or being outside a building you need to remember the address of. You can also use it for life tracking, for example, to keep track of every meal you eat. Bookmark data will be available through the API.

Double tapping from Memoto on Vimeo.

To adjust the interval of the Memoto Camera’s automatic trigger, you plug the camera into a computer and set your desired interval in the software used to upload your photos. User testing will decide what intervals make sense to choose from, or you will be able to set any interval.

This also is a feature requested by many backers and others in our community. We understand that there are several ways of using the Memoto camera that we haven’t thought of – some of which require a shorter interval, or correspondingly, don’t need photos to be taken that often but instead save some battery time. An example of a situation might be: needing a higher frequency (and not as long of a battery time) when playing with your kid in the backyard or having dinner with friends. A lower frequency, and a longer battery time, would come in handy on hiking and fishing trips, when numbers of photos don’t need to be high but charging your battery may be difficult.

We would love to see these features in the early edition of the Memoto camera. They do require quite a bit of extra work in development, but if we reach the stretch goal of $350,000 we will be able to go through with it.

Please help us reach this stretch goal! Put in a few extra bucks if you already have a lower pledge to also get the camera, and tell your friends who yet haven’t backed us to do so.

With love,

The Memoto Team

If you enjoyed this post, please follow us on twitter and facebook! PS – Have you pre-ordered your Memoto Lifelogging Camera yet?

Memoto is for life

Many of you are wondering about why Memoto has to consist of both hardware and software, or perhaps rather why the software part of Memoto has to reside in the cloud instead of on your own computer.

This is a choice we made a long time ago, and it is so ingrained in how we think about Memoto that we have neglected to really explain the reasoning behind this. I am truly sorry for this and will do my best to amend it.

The bottom line is that making the choice of placing Memoto software in the cloud right from the start has opened up a wide range of possibilities for us, that really has become the core values of what we are trying to create. Without this choice, Memoto wouldn’t exist today at all. Here is why.

First off, Memoto is for life. Call me stupid or naive, but I can’t make myself literally spend several years of my life on Memoto as a project without seeing that we have the opportunity to create something that will have long-lasting value. All of our choices are made in this perspective.

We are creating something new, something that didn’t exist before. In doing so we need to solve a lot of problems that no one has solved before. The hardest problem we have to solve is the obvious one: What do we do with all the photos? They need to be stored safely, effortlessly and affordably, while still being accessible from anywhere. Failing on just one of those points would immediately undo Memoto. We would simply have failed.

Storing data safely
Safe storage of data is hard, and storing it safely over a long time is even harder.

I am writing this on a Macbook Air which is just a couple of years old, and I completely trust that it won’t all of a sudden break down and loose what information I right now store on it. Or rather I don’t, because I try to keep the important stuff in my Dropbox. Looking back over time, the stuff I kept the computers I had ten years ago or earlier is mostly gone. It has evaporated through disorganization, hardware failures and negligence.

And it is not only computers that are temporary. If any of you have old albums of polaroid photos from 30 or so years back, you know that they are now all turned completely blank. All around the world, people are keeping old photo albums where the photos are now just white squares and the descriptions are all that remain.

This can’t happen with the memories I capture with Memoto. They must remain for life. And the only way I can accomplish this is by having them stored away from my own computer, just like Dropbox does.

Storing data effortlessly and affordably
The fact is that the Memoto Camera produces a terrible amount of data every day. 4 GB of photos from a full day, is 40 GB from ten days (no matter if they are consecutive or not), is 400 GB from a hundred days. Storing the data safely means that every photo need to be duplicated onto at least two physical storage units. Preferably that are kept apart so that fires, ants or simple theivery won’t take both away.

There is no way we could make Memoto useful if we demand from all of our customers that they keep external drives connected to their laptop, and as the pile of photos grow over the years, keep shuffling the data around to new drives as the older ones risk failing. And obeying the commands of the Memoto search engine on what drive to insert in order access data from a specific time period. Not to speak of the cost and effort of buying all that storage.

All this is handled graciously by having the data stored in the cloud. Safe, effortless and affordable storage is readily available. There is no other way of accomplishing this that we have been able to come up with.

Making Memoto accessible from anywhere
Above all, we don’t want Memoto to be something that is stuck in your home, available only for reminiscing on the past once in a while when you get the inspiration to do so. We want Memoto to be of value on the fly, when out in the street or at work. We are making your memories searchable, and we want Memoto to become an extension of your mind. We want to be with you in your life, wherever you are.

This is only possible to accomplish if we make great apps that can reside on your smartphone, which also have access to your data. If your photos are on your computer back home, our effort on creating useful apps will be wasted since they can’t access your photos and make them searchable.

The sky, or rather the API, is the limit
We also don’t want our own imagination to limit the usefulness of Memoto. We want to enable third party developers to build on top of the foundation we are laying down, rather than having to start from scratch each and everyone.

We want other people to dream up new ways of visualizing and searching lifelogging data. We want specialized apps for pet owners, scrapbookers, parents, people with memory disorders, you name it.

We also want Memoto to be social, to allow you to share your memories with others. And to create whole new ways of remembering together by putting different perspectives on the same occasions side by side.

All this is made possible by having the photos from the Memoto Camera stored in the cloud. Our team is too small and has too complex problems to solve as it is, to also take into account that a lot of these problems need to be solved even if the data is on the user’s own computer. We can’t get where we want to get without taking advantage of the cloud.

Some of you might be saying “But I don’t want all this stuff. I just want a lifelogging camera”. And that is fine, Memoto doesn’t need to be for everyone. If you want something that Memoto is not, we are sure that someone else will come up with a slightly different take on lifelogging that will perhaps suit you better.

Your memories are your property
We will work hard on restructuring our FAQ and presentation to make a lot of the above much more clear and concise. But to reiterate one of the points we hope have come across: You will always be able to download your data, piece by piece or in bulk. You own your data. And while it remains in our safekeeping, we will keep it secure and always accessible.

I love and respect all of you that have strong opinions on how Memoto should work. It means you care about what we are doing enough to want to help us making it perfect for you. It is the greatest feeling in the world to have other people care about your own hopes and dreams. We are listening intently. If you have different opinions on anything we do, keep letting us know. Wreck havoc if need be to make us listen. We want to make the best we can out of this endeavour. Memoto is for life.

With love,
Martin Källström

If you enjoyed this post, please follow us on twitter and facebook! PS – Have you pre-ordered your Memoto Lifelogging Camera yet?

$150,000 Stretch Goal Reached!!

Wow! Thank you all for helping us reach this goal in one day.

This means that all our backers get to vote on another color to add to the Memoto camera lineup. This color will be exclusive to the Kickstarter community.

Tomorrow we will announce another stretch goal, so stay tuned and leave your suggestions in the comment section!


If you enjoyed this post, please follow us on twitter and facebook! PS – Have you pre-ordered your Memoto Lifelogging Camera yet?

$150,000 Stretch Goal!

$75,000 Achieved! We are announcing a $150,000 stretch goal! This means, if we reach $150,000, we’ll let you, the backers, decide on a new color for the camera!

Each backer selects the color of camera once the Kickstarter campaign is over. Reaching this stretch goal means that we will be able to offer one additional color to choose from, which will be voted on by the community.

The camera is made from very sturdy PC plastic, making it resistant against compression and drops. The sides of the camera are of high gloss finish, while the front is matte coated and the back is in matte rubber. Just like the Memoto Orange camera, the camera colored according to the voting of the community, will have the same color of front and back.

If you enjoyed this post, please follow us on twitter and facebook! PS – Have you pre-ordered your Memoto Lifelogging Camera yet?

Introducing: The Memoto Lifelogging Camera

Launch Day is finally here! Our Kickstarter page is live and we need YOU!

It’s a tiny, digital camera, beautifully designed to capture unique everyday moments in a whole new way. You wear it as a clip and it automatically takes photos as you go, effortlessly creating your own private photo diary in the Memoto app.

Most successful projects are 25% funded within the first 48 hours. If you’re as excited about the camera as we are, don’t wait to back us!

Visit our Kickstarter page!

Here you’ll find step-by-step instructions on how to back us through Kickstarter.

Check out the press release below.

Memoto’s Tiny, Automatic Camera Gives Everyone a Searchable, Shareable Photographic Memory

Memoto introduces a way to capture and re-live meaningful moments of everyday life with a tiny, wearable camera, GPS and accelerometer-integrated device that takes photos as you go.

(October 23, 2012) – Memoto, an innovative Swedish company with the goal of giving everyone a true photographic memory, has introduced an intelligent micro-device that captures every moment of your life in photo keyframes. These spontaneous shots can be effortlessly searched, shared and revisited at any time using Memoto’s innovative web service and mobile application.

“Imagine if you could capture and re-live every memorable moment of your life” said Martin Källström, CEO of Memoto. “With Memoto, you can effortlessly travel back in time to that moment when you met the love of your life, the day your daughter took her first step, or that night you laughed the night away with friends.”

At about the size of a postage stamp, the Memoto camera can be easily integrated into your daily life. The camera connects to your clothing with a small stainless steel metal clip, subtly capturing every special moment of your life as it’s happening — before you even realize how special it is. Its advanced software organizes the photos to work as a photographic memory that can be accessed at any time, even after many years, without the user ever feeling overwhelmed or disorganized.

World-renowned computer scientist, author and lifelogging pioneer, Gordon Bell said “A small, wearable geo aware camera with pictures going to the cloud is just what we need for lifelogging of life’s events. I’m anxious to try the Memoto camera.”

The Memoto camera opens up a world of possibilities, giving everyone the ability to remember and look back on incredible moments for years to come. “Our goal is to establish Memoto as the ultimate way to document meaningful moments in your own life history,” said Martin Källström, CEO of Memoto. “The Memoto device records your life as it unfolds, capturing spontaneous moments that you never could have caught with a traditional camera.”

Once connected to a user’s computer, the Memoto camera will automatically begin uploading the photos taken to the Memoto Web Service. This web service with accompanying apps for iPhone and Android works very much like your own backup memory and catalogs the pictures (moments) by time, date, place and even lighting conditions that can be easily searched and shared.

Additional features of the Memoto camera include:

  •     Automatic photo capture every 30 seconds
  •     5 megapixel resolution images
  •     Log of GPS positions and timestamps
  •     Built-in rechargeable battery which lasts up to two days
  •     LED battery life indicator
  •     Micro-USB port for charging and connecting to computer
  •     Built-in accelerometer ensures that pictures are correctly oriented regardless of how it’s worn
  •     36x36x9mm

Estimated availability for the Memoto camera is early 2013. The unit will be offered in Graphite grey, Arctic white and Memoto orange colors for $279. Starting from today, anyone can support Memoto in getting the camera into production through, where backers of $199 or more are rewarded with a camera and 1 year Web Service subscription. Memoto is one of the first hardware projects conforming to the new guidelines of Kickstarter.

The Memoto team includes Sweden’s most innovative and experienced entrepreneurs, its foremost camera electronics engineer, and industrial designer who joined forces more than one year ago to pursue this vision. The company has already produced working electronics and is weeks away from working hardware in the final form factor and invites consumers to join the effort in achieving mass production and scale.

Over the past year, the Memoto team has traveled around the world interviewing lifeloggers, entrepreneurs, scientists and thought-leaders to find out what lifelogging means to them. With this comprehensive insight into the lifelogging community, the team has been able to incorporate the most crucial elements into the Memoto camera. Furthermore, the team summarized and archived this content into a full-length feature documentary that will be released later this year.

If you enjoyed this post, please follow us on twitter and facebook! PS – Have you pre-ordered your Memoto Lifelogging Camera yet?

About Memoto
Memoto is a Swedish startup with a vision of giving everyone a true photographic memory. As an innovator in the field of lifelogging, Memoto develops products and technologies that offer its users a way to capture and share every special moment of their lives.

This Week in Lifelogging: Sleep, the toothbrush app and the quantified self robot

Take control over your sleep







Do you want to track your sleep? It could be a way to learn more about why we sleep, how it changes based on one’s age, sex, and daily habit. Zeo’s new and improved mobile sleep management system tracks the quality of your sleep and then gives a free personalized assessment* and expert advice* to help you improve it.  Zeo shows you how much restorative REM and Deepsleep you really get and helps you control how your lifestyle affects your sleep.

Find out more at Myzeo










The Quantified Self Robot

The news about a new robot called Autom was announced this week by PCH on stage at the Dublin Web Summit and you can also read the news at TechCrunch. Autom is a personal weight loss coach who learns about and adapts to you over time. Find out more at







The human face of big data

The human face of big data is a project focusing on humanity’s new ability to collect, analyze, triangulate and visualize vast amounts of data in real time. Interested to find out more and support the project? Take a glimpse:

Read more about The human face of big data

Does your toothbrush have an app?

The company beam thinks that you need one. Their reasoning is that the average person brushes their teeth for only 46 seconds, but is 50% more likely to brush their teeth for a full 2 minutes by using just a simple timer. Oral care is considered patient centered, since oral health is impacted significantly by your daily hygiene habits. Data from the Beam Brush is designed to raise awareness for your oral care.

New health and wellness gadgets allow us to self-monitor many health metrics, including one of the most common daily activities, brushing your teeth.








Kevin Kelly and the history and future of QS

Kevin Kelly gave a perspective-broadening talk on where Quantified Self came from and where it’s going at San Francisco QS meetup group this week.

Lana Del Rey – Ride

And last but not least, we want you to see this very special music video by Lana Del Rey.  Please enjoy and happy weekend!

// Jenny