Author Archives: Sarah

The Narrative Clip shows off its innovative style at New York Fashion Week.

Narrative is collaborating with innovative fashion brand, MARLON GOBEL

Designer Marlon Gobel is a 12 year fashion industry veteran, who has worked with prominent names in men’s fashion like, Thom Browne and Michael Bastian. In 2010 he launched his own brand, MARLON GOBEL. Since the successful launch of his company, Marlon has been collaborating with other amazing designers and companies, adding Narrative to his impressive list, that includes Christian Louboutin, Swarovski and Swedish fashion brand, GANT.

MARLON GOBEL’s Spring/Summer 2015 show, TRANSHUMANISM, took place yesterday in New York. The fantastic collection is based around three main inspirations: Human Augmentation, Technology is fashion and the idea of a wearable device. The Narrative Clip is a featured accessory on several of the designs.

Take a look at some photos from TRANSHUMANISM by MARLON GOBEL


Image credit: Harold Levine

Image credit: Harold Levine

Image credit: Harold Levine


Image credit: Harold Levine

Image credit: Harold Levine

Image credit: Harold Levine

Watch the show

Life with the Narrative Clip. An interview with Javier Ortiz Castillo

Santiago, Chile

How long have you been using your Narrative Clip? 
It arrived in late May this year.

How often do you use your Clip and in what settings?
I use it on weekends especially for my outdoor trips, trekking and mountain biking. I love to capture the best moments with my Narrative Clip.

Please explain your decision behind getting a Narrative Clip? 
I liked the concept of Narrative Clip, capture important moments of our lives in photos, because you lose a lot of time in preparing to take pictures with a regular camera and sometimes the magic of special moments is lost.

Describe what is it about the Narrative Clip that you like best? 
A device that captures photos every 30 seconds is amazing, it helps you better enjoy every moment. When you arrive at home, you plug your Narrative Clip to computer and upload these photos to a server and you can see them on a smartphone, it is really incredible. So you get to have all your favorite moments in the palm of your hand.

How do you wear/use the camera?

Narrative Clip Javier Ortiz

What’s the most surprising and/or interesting photo you’ve gotten so far?
The photo is called “Finding the top of the mountain”.

Finding the top of the mountain

Do you have any stories around how people react to the Clip?
Here in Chile there are few people who know the camera. Among my closest friends, nobody knew it. They usually ask me if this is a device for measuring heart rate or something like that, because I always use new equipment for sports. Then when I tell them what it is, they are fascinated.

What is best moment you’ve captured with the Narrative Clip and why?
My best time using Narrative Clip was a trekking trip with a special friend, because the scenery was beautiful and we really enjoyed the trip. On top of the mountain we ate a delicious picnic. These have been the best photos that have been captured so far.

What’s a specific use case for your Narrative Clip that you’re looking forward to trying out?
Maybe leaving the Clip to record a sunset, it must be great to record this kind of sequence or something like that. Also, I’ve never uploaded picture to Twitter.

What’s a feature(s) you’d really like to see added to the Narrative service in the future? 
I wish I could upload photos directly to the server without connecting the Clip to a computer, so it would be quick and easy to view photos on the smartphone. The technological evolution is going to make it more of a priority to use the smartphone than a computer for this type of use.

Anything else you’d like to add or other Clip photos you’d like to share?
Here are more picture of places in Chile from my clip. Thanks for giving me the opportunity to tell my opinion of this great device that has changed my life !!

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Narrative has $8 million in new funding & 100 million more reasons to be excited

The future, for anyone who wants to tell their own story, has never looked brighter. These are some great things happening at Narrative right now:

8 million in funding

db6d154c-1c88-431c-8e5d-50295ff7552b We’re incredibly excited to announce that Narrative has received $8M in a funding round that was led by Khosla Ventures and followed by existing investors True Ventures and Passion Capital. As Narrative continues to grow with the nascent wearable technology sector, Khosla, whose portfolio includes companies like Theatro, Jawbone and MisFit Wearables, will add tremendous experience, skills and network to our team. Narrative’s Board of Directors welcomes Keith Rabois, formerly COO of Square and now Partner at Khosla Ventures, to the board. Keith joins existing board members Om Malik, founder of GigaOm and partner at True Ventures and Oskar Kalmaru and Björn Wesén (both co-founders of Narrative).

Join in the fun from Stockholm to San Francisco

We’re looking for YOU!

flags The new funding will help fuel development of the Narrative Clip and Service and support an accelerated growth of the team. People at Narrative comes from all corners of the world to work in our four offices: three in Sweden (Stockholm, Linköping, Lund) and, since this past summer, a brand new one in San Francisco. We are building Narrative to offer more features and an even better experience. Opening a US office helps us better serve our North American users and partners. The new office also allows our fantastic support team to offer 18 hours of available support throughout the week and creates a base for maintaining and developing partnerships that will keep Narrative on top. We are currently 35 team members strong and looking to hire more. Will you be our next team member? Have a look at our job openings and give us a shout!

Fast growth

100 Million photos in 8 months

The Narrative Clip began shipping in January 2014. Eight months later, users have uploaded 100 million photos to the Narrative service! The photo sharing trend is only going up year by year, with around 1.4 billion photos shared daily in 2014. Currently Narrative sees about 700,000 photos uploaded daily by users from around the world. We put together this infographic for more insight into this photo boom. We think people want to easily tell and remember their stories. Check out Susan’s hiking vacation, Andon’s everyday adventures and “short” stories from the Narrative Community here. Want to tell your story? Let us know, we’d love to talk with you!

Life with the Narrative Clip. An interview with Mike Merrill

How long have you been using your Narrative Clip?
I started using my Clip on May 3rd.

How often do you use your Clip and in what settings?
I wear it everyday (unless I forgot to charge it)!

Please explain your decision behind getting a Narrative Clip?
As a publicly traded person ( I allow my shareholders to help me make the right choices in life. The proposal received 78% approval! That’s pretty overwhelming.

Describe what is it about the Narrative Clip that you like best?
I like when I forget I’m wearing it and it captures some element of my day that really speaks to what I was doing. Because I post a subset of the images to the web, I’m looking for images that give context to how I spent my day, who I was with, and where I went. The Clip often gives me the perfect selection.

How do you wear/use the camera?
I usually clip it to the center of my shirt or to my collar.





What’s the most surprising and/or interesting photo you’ve gotten so far?
The most surprising and interesting are obviously ones I can’t share. ;)

Do you have any stories around how people react to the Clip?
A lot of people ask what it is and I’ve explained it a few ways. I wear a few activity trackers and I really think of it as a similar product. I use it to see how I performed on any given day.

What is best moment you’ve captured with the Narrative Clip and why?
At my 40th themed birthday party I didn’t bother taking pictures. I just wore the clip and it did a really great job. It took photos that I have no memory of.

Check out Mike’s flickr account for all the day’s action caught by the Clip.

What’s a specific use case for your Narrative Clip that you’re looking forward to trying out?
I’ve tried it on my dog and I like to stick it on the dash when driving. Placing the camera where it stays in the same place and catches a lot of action is really fun because it’s so small and unobtrusive.

What’s a feature(s) you’d really like to see added to the Narrative service in the future?
I keep losing it! :( Please help me with that!

Anything else you’d like to add or other Clip photos you’d like to share?
Feel free to check out all my pics.

Narrative Clip used in innovative MBA program at NYU

How we learn is incredibly important. I’d say most of us remember sitting through lecture after lecture for the majority of our educational experience but there are big questions surrounding the lecture-based approach like, what alternatives are more effective? Different methods of imparting knowledge are working their way into the education system and the Narrative Clip has found its way into the field of pedagogical research. Recently, the Clip was used in a new learning experience called Langone Lab, an orientation program for new MBA students at NYU’s Stern School of Business. This new learning experience was nominated for the 10th annual Campus Technology Innovators Awards and won its category: Education Futurist.

We spoke with Maya Georgieva, the Associate Director at the Center for Innovation in Teaching and Learning at Stern, about the program, award and how the Narrative Clip has been involved.


Maya Georgieva

Program: Langone Lab: An Innovative Orientation Program Leveraging Apps and Wearable Tech to Power New Learning Experiences

Award: Campus Technology Innovator Award – 11 honorees were selected in six categories, out of 215 nominations submitted from higher education institutions around the world.
Category: Education Futurist – visionary learning technology development; new program development; institutional reform; trend spotters: technology and society.

Tell us about the Center for Innovation in general and the program that was directly involved in this project.

The Center for Teaching and Learning (CITL) is a teaching and learning center at the NYU Stern School of Business. We work with faculty and academic groups to enrich courses and programs through the thoughtful application of progressive pedagogy and new media. We partner with faculty to design learning experiences that focus on flipping the classroom, experiential and blended learning models.

Langone Lab Orientation – a two-day program – for the new MBA Stern students was introduced in Fall 2013. The concept of a traditional orientation was flipped — students reviewed materials online and then spent a weekend in an intensive learning experience focused on innovative thinking. In Spring 2014, we introduced a bold educational design powered by cutting edge technology to foster new student learning experiences. The result was an engaging and stimulating orientation program for our new MBA students.

During Langone Lab, student teams were asked to come up with an idea for a new product or service concept. They participated in a design thinking activity. Students used iPads and the ExplainEverything App to creatively prototype their ideas. They recorded a video story of the potential user experience. The students’ experience was captured through wearable technology, including the Narrative Clip Lifelogging Clip camera and Google Glass.

Langone Lab Orientation is an intensive educational experience designed to:

  • Expose students to a process of collaborative innovation that maintains a balance between creative intuition and analytical rigor
  • Challenge students to think disruptively by expanding their perceptual, conceptual and experimental scope
  • Facilitate experiential learning using innovative digital tools
  • Capture first-person experiences through the pioneering use of wearable technology
  • Inspire students to envision future possibilities

How did you hear about Narrative?

I first saw the Narrative Clip on Kickstarter in December of 2012. I was immediately intrigued by the possibilities of using the Narrative Clip in the context of higher education learning environments, so I backed the project and followed the development of the Clip. I was determined to experiment with the Clip and design a project that would leverage its experimental nature. Last year when we started discussing the idea of a new kind of student orientation I instantly knew that there will be a place for the Narrative Clip in it. I envisioned the use of the Clip to complement the experiential nature of this new learning experience. I did not have bold objectives, as the technology is so new it was important to place in a context where users would engage with it in a natural way. I was curious to see the reaction of students and faculty, hear their questions and continue to push boundaries in terms of learning design and experiences with wearable technology. We are in such an infancy stage of the wearable tech space that it is exciting to design for it. I counted the days to its arrival shortly before the official date for Langone Lab.

What part did the Narrative Clip play in the project?

Throughout the Orientation days, different students from the 35 teams wore the Narrative Clip. We captured the stream of images, we could see the moments of insights, joy and wonder as students participated in the activities in the two days. Selected streams were shared with students. The use of the Narrative Clip complemented the innovative and experiential nature of this new learning experience. Students were excited and intrigued to see the product in use only weeks after its official release. Being in the context of a business school, students not only wore the Clip they also engaged in a number of conversations about the entrepreneurial and technological innovation involved in the making of this product and it potential business and personal use in the future.


Do you see other uses for the Narrative Clip at the Center for Innovation? 

We intend to use the Narrative Clip again this fall for our MBA orientation titled Launch and the latest version of Langone Lab. During Launch teams of students will wear the Narrative Clip as they perform their ethnographic research around New York attempting to tackle some of the city challenges. In the future we hope to have students wear them during field trips as they participate in internships and visit businesses in New York city and globally. I think that it would be interesting to explore the opportunity to develop analytics based on the image stream captured by Narrative. I imagine students being able to receive feedback based on the information captured by the Narrative Clip. Today, we all look for analytics coming from web services such as Twitter, Facebook, G+ and others; imagine if we can get a similar feedback from the Narrative Clip and its complementing app on daily activities. Just from scanning my own stream I can see that I prefer talking to a distinct group of people in the office and I can also observe my activities when it comes to how I spent my day and the choices I made on a daily basis. I can see who I made laugh and spot momentary interactions and objects I never had time to notice in the rush of the moment or the day. In the context of the educational experience this type of personal information can reveal a lot about students learning styles and preferences. Finally, it can provide an unbiased look into understanding ourselves or signal possible behavior and other changes. The Quantified Self, personal and learning analytics is an area that personally intrigues me and there is tremendous potential in this area with a device that is nearly transparent.

What features would you like to see added to the Narrative experience (either hardware or software based)?

In the future, the Narrative Clip app may include improved artificial intelligence to create meaningful information from the captured raw data. It would also be interesting to see if the camera can be synchronized with motion or other sensors. Looking at a daily stream may provide more than just a visual journal for our students; it may be able to capture and deliver personalized feedback based on visual data collected. When paired with software that could potentially analyze the data, it would extremely helpful for students to see information on their performance as they participate in different activities and events throughout the day. Data from the streams may prove useful for student to better understand their bio clock and learning aptitudes throughout the day as well as better understand how they relate to different people and environments. The technology for adaptive learning is improving everyday.

What are your thoughts about the Narrative Clip and the future of wearable technology in the teaching/learning process?

My background is in communication arts and global education and this has been my inspiration for understanding the impact of the digital revolution. My work studies the learning sciences and the design of new learning experiences. I have done numerous projects incorporating new media, video storytelling, mobile devices, and for me exploring new technology like the Narrative Clip provides a lens for innovation along with understanding human experience in a digital age.

At some point in the not too distant future, we’ll look back and laugh at how we currently use our Smartphones – that we had to take them out of a pocket to take a photo or to connect with others through social media. We are continuing on a trajectory of technology becoming increasingly miniaturized, more personal and user-friendly. In the end, we are racing toward a highly social, media-rich, deeply interconnected world, where technology will be embedded in or on our bodies. We will be immersed in visual streams of information (both video and images), bio and environmental data, that will transform not only our daily lives, but our understandings of physical and personal space, social interactions and our relationship with time (the way we anticipate the future and retain the past – our personal histories). Everything from the corporate to the retail world – and I might add – education will be transformed.

For this to work both data and storage need to become intelligent and be able to work together, meaning I want the data to be stored but mostly I want my wearable tech to be able to organize, filter and work with my personal preferences and display it to me in a way that I as a human individual can make sense of it. I am not just interested in looking at numbers or even visualizations of numbers; it needs to work contextually, as personalized advice to me.

Wearable Tech is in an intensely innovative period right now. In effect, you could say it’s ahead of where consumers are in terms of the market. Yes, there’s interest – some of it real desire by people to use these devices, but for others just simple curiosity. And of course, there’s a degree of skepticism and resistance.

I have been working on these topics for the last ten years. The future of education is something I think about every single day. The Narrative Clip and wearable tech has the potential to free us from clumsy and bulky interfaces of the past (and the present!) and present us with an opportunity to leverage technology in an incredibly intimate way. Wearables will become part of our daily experience; we will learn, love and express ourselves with them in new and imaginative ways. I am fascinated by these developments and I’m looking forward to the future. I see the Narrative Clip as a significant development in this direction.

Life with the Narrative Clip: An Interview with Mark Hershberger

How long have you been using the Narrative Clip?
I would say that I have been using it consistently for about 8 months.

How often do you use the clip and in what settings?
I use my Clip about 3 to 5 times a week. Sometimes it depends on the weather. The Clip works best in bright daylight, so that is really the best time to use it. It has its limits when it comes to the light required for good pictures. I wear it when I walk around Philadelphia at lunchtime. Also, when I am out and about on weekends in South Jersey, be it at the shore, or doing some fun things with my daughters.

Please explain your decision behind getting a Narrative Clip.
I am an avid amateur photographer. I always have a camera with me. Love taking photos. But, as with many photos that I take of friends or family, they are generally “posed” or “composed.” It is hard to capture those random, unplanned moments if your DSLR is not ready to fire. I figured the clip might pick up random, interesting shots I might not otherwise have captured. And, it has.

Describe what it is about the Clip that you like best.
I think I enjoy the fact that I forget it is there. And then, after a day of wearing it around, the surprise factor of seeing what was captured all day is a lot of fun. Sure, there are many photos of the sky or the floor or nothing in particular, like 30 straight shots of my car steering wheel when I am driving somewhere, but then that great photo of something pops up, and it just makes you smile. The nature of capturing a photo every 30 seconds lends itself to a lot of photos of nothing interesting, but then, there it is, a photo that is perfectly candid, and makes you smile.

How do you wear the Clip?
Most times, I will clip it to my shirt. I find that wearing it about 2 buttons down from the top is about the perfect area. However, I also started clipping it to the back of a baseball cap, right on the adjustable Velcro strap area, which means it is facing backwards and capturing things that I am not looking at.unnamed-10

What is the most surprising and / or interesting photo you’ve gotten so far?
Well, it is not the best photo or, even really that interesting, but the story behind it is rather funny. I wore the clip to a concert in Philadelphia where some of my friends were playing. I hadn’t seen a few of them in a long while since they are from California. After the show, a few hugs went around, and, evidently, one of the hugs caused the clip to fall off of my shirt. I did not realize it until I was home and found it was no longer clipped onto my shirt. I searched the car, but nothing. I then realized that it must have dropped off during the post concert greetings. I called the venue the next day and inquired if anyone had turned in a small, square plastic clip item (thinking they might not know what a Narrative clip was). The girl says to me, “Oh, was it a Narrative Clip?” I said YES! Someone did indeed turn it in. When I picked it up and viewed the photos of the previous night, sure enough, there were a number of photos of the venue staff staring directly at the clip as if to say “What the heck is this thing??” Those…..were funny photos.


Do you have any stories as to how people react to the Clip?
Most people look at it and ask, “What is that?” When I tell them it is a camera that snaps a photo every 30 seconds on it’s own, they think it is very cool but, they also get a little spooked knowing that they are being photographed without their knowledge. That is why I think a line of Narrative “skins” that make it look more like a decoration or a pin or something would make it much less conspicuous. If I was wearing a Narrative with a yellow smiley face skin, people would think it was simply a pin.

What is the best moment you have captured with the Clip.
There have been many interesting random moments but one of my favorite shots was actually taken indoors at the afore mentioned concert. Most of the shots were simply too dark, but it did capture one great shot that everyone on my social media sites just loved.unnamed-12

What is a specific use case for the Clip that you looking forward to in the future?
I’d like to clip it to my daughters when they graduate from high school and college. It would make for some interesting memories for them.

What features would you like to see added to the Clip in the future?
I would like an on / off switch. Much more convenient than having to put it into a pocket. I would also like to see much better performance in lower light situations. Right now, it really takes nice photos in bright daylight, but indoor lighting can be a be dark, and nighttime outdoors is very dark. Lastly, as I said before, a line of “skins” or snap on coverings that make it look more like a pin or a jewelry accessory would be great!

Anything else to add?
Overall, for a first generation idea and product, the clip works really well in many situations. I think that, with some thought and effort, you could make succeeding generations even better in many ways.

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Life with the Narrative Clip. An interview with Miri Rossitto

Los Angeles, CA

How long have you been using your Narrative Clip?
We have been using our Narrative for a few weeks now.

How often do you use your Clip and in what settings?
Our whole family has been trying to use the narrative as much as possible every day. We take turns wearing the Clip throughout the day.

Please explain your decision behind getting a Narrative Clip?
I loved the thought of capturing moments that I never would have even thought of preserving with a photo.

Describe what is it about the Narrative Clip that you like best?
At the end of the day our whole family gathers around the computer to see what we captured. Our trip to Disneyland last week was absolutely hysterical. Between the pictures and the rides we had as much fun looking that the pics as we did at the park!

How do you wear/use the camera?
In that photo my daughter is helping my husband build her new desk for school.

What’s the most surprising and/or interesting photo you’ve gotten so far?
I have tweeted my favorites on Twitter @Roadzies.

Do you have any stories around how people react to the Clip?
Whenever I have explained the Clip to people that have asked they have all been super supportive and excited to get one themselves.

What is best moment you’ve captured with the Narrative Clip and why?
The best moment we captured was at Disneyland! We were on Star Tours and my oldest daughter was chosen as the Rebel Spy by Darth Vader. This was the ULTIMATE moment for her and I, of course, didn’t have a camera to capture it. When we got home THE NARRATIVE CAUGHT THE MOMENT!! It was blurry but it was there and my daughter was thrilled beyond belief.



What’s a specific use case for your Narrative Clip that you’re looking forward to trying out?
I am an aspiring family travel writer. We are driving to the Grand Canyon in a few weeks and we can’t wait to take our Narrative. In fact, I am tempted to get a few more for us to wear on the trip!

What’s a feature(s) you’d really like to see added to the Narrative service in the future?
That’s a great question. We wished that it handled pics better while moving and in lower lit areas. Maybe video clips some day? Wider, brighter and better in movement.

Anything else you’d like to add or other Clip photos you’d like to share?


Life with the Narrative Clip. An interview with Hunter Bliss

Mannheim, Germany

How long have you been using your Narrative Clip?

20 days ago I received my clip in the mail and haven’t stopped recording since.

How often do you use your Clip and in what settings?

I use my camera to record myself and my surroundings at every moment of every day. From waking up to getting in bed, my camera makes sure that my life is never forgotten.

Please explain your decision behind getting a Narrative Clip.
After I left home (United States) and moved to Germany to begin studying, I ended up in a totally new mind-space that made me realize that I should cherish every second of my life before it’s gone. Unfortunately the human memory isn’t up to the task, so I got a camera that could help me remember everything. Now there will always be a tangible piece of my life in this reality even after I might not be there to see it.

Describe what it is about the Narrative Clip that you like best:
The look of the Narrative is very friendly and people become comfortable with it after only a few seconds of being around it. It also is the first camera I’ve heard of that isn’t immediately noticed due to size or design.

How do you wear/use the camera?

Recording every day of my life has actually posed somewhat of a challenge when it comes to wearing and mounting the camera. I’ve actually bought a few more button down shirts that allow me to mount it sideways. And if I’m not wearing it on my shirt, it’s either attached to the strap of my back pack or sitting on a surface close by. (I prefer to keep it on a still surface so the pictures are stable.)

What’s the most surprising and/or interesting photo you’ve gotten so far?

hunter 1

​This was me in the anechoic chamber at our university.

Do you have any stories around how people react to the Clip?

At first I thought privacy would be a major issue with the people I know, but actually I’ve only received a few comments about it. Two of my three apartment mates think it’s a neat idea, and the other thinks it’s insane. I’ve also noticed that some people recognize the lens as a camera lens and stare at my chest while I talk to them.

What is the best moment you’ve captured with the Narrative Clip and why?
I don’t think I could single out a certain moment as my favorite. My intention for the camera is to record my whole life, so I would say I most appreciate the new perspective the Narrative gives me at all times. I’ve never seen time flow in this way before.

What’s a specific use case for your Narrative Clip that you’re looking forward to trying out?

I started with using sticky notes as portable mounts for the Narrative, but I’ve recently discovered that clocks are much more dynamic in-film. I’m going to experiment more with that effect.

What’s a feature(s) you’d really like to see added to the Narrative service in the future?

For my purposes, uploading all of my pictures to the cloud is nearly impossible. I would like to see better support for offline file management. I also wish the camera could take pictures in landscape orientation when I have the camera clipped vertically to the collars of my t-shirts.

Anything else you’d like to add or other Clip photos you’d like to share?

I would just like to tell people how unique this opportunity is, finally in the year 2014, we humans have the technological capability to record – in high definition – nearly every conscious moment of our lives. But this isn’t just digital immortality. Watching the time-lapses I’ve made is like looking into God’s eyes and witnessing what he sees even when I wasn’t focused on the moment. You can literally watch your own life fly by in the form of the most epic time-lapse ever made, the time-lapse of your own existence.

A day in the life of a farmer – as seen by the Narrative Clip

“A Day in the Life”

The Narrative Clip is being used in a fun new project for Farmers’ Hub. Check out part 1 below and check back for parts 2 – 4.

Who’s “A day in the life” story would you like to see? Let us know on Twitter.

Find out more about their project here.