Author Archives: Sarah

Celebrate Spring with the #MySpringNarrative photo contest

The Narrative Clip is now in 53 different countries!


So, spring probably means different things to different people and we are curious to see the world from your eyes. Those of us here in Sweden are looking forward to spending more time outdoors in the sun.

The challenge

It’s simple, wherever you are in the world, show us what spring means to you. Perhaps, it’s represented by a change in weather, a holiday, a festival or good cleaning of your humble abode.

What’s your spring narrative? 

Here are some some examples caught by my Narrative Clip for inspiration.

photo 1 Springtime is budding @getnarrative #MySpringNarrative

photo 3 (2)Candy and Easter Witches? That’s right, witches. It’s a thing here in Sweden. @narrativeclip #MySpringNarrative

The Prize

We’ll take the winning photo and have it printed on marshmallows that will be sent to you…Yep. Marshmallows. Your very own springtime treat!

photo (4)

Marshmallows with the Narrative logo

Fun fact: The only way to get the photos on the marshmallows is through Instagram. Therefore, the winning photo will be uploaded to our @narrativeclip Instagram account.

The Rules

Entering the contest is easy. Take a photo of something that represents spring to you and add a caption for context. Then tag @narrativeclip on Instagram or tweet at @getnarrative on Twitter and use #MySpringNarrative. That’s it. One photo, with the correct tags, submitted on Instagram or Twitter constitutes one entry. You can enter as many times as you like.

The contest runs through Thursday, April 24st at 23.59. A winner will be chosen by the Narrative team and announced on Friday, April 25th. Good luck!


Aluminum foil dipped in water can remove rust stains. #springcleaning

Important information on “Heartbleed”

This week, a major vulnerability was discovered that affects the way data is encrypted over much of the Internet. You might have heard about this, called “Heartbleed”, in the media and other places.

No breach detected

Although we have no evidence of breaches at Narrative we, like many other Internet related companies, took immediate actions to patch the vulnerability in our infrastructure. As extra precautions, we also undertook additional actions to further improve the protection against possible breaches.

Narrative is no longer vulnerable to “Heartbleed”.

Change your Passwords

We strongly recommend that you change all Narrative passwords [] as well as your passwords on other services.


If you have more questions don’t hesitate to contact us at Narrative Support

Life with the Narrative Clip: An interview with Paula D.

Los Angeles, CA

How long have you been using your Narrative Clip?
2 weeks.

How often do you use your Clip and in what settings?
I only use it when I’m going somewhere where people won’t get mad that I’m wearing a camera (which is very easy to tell with the Clip), and where there is going to be a ton of light. I’ve been too frustrated trying to take indoor/evening/night photos and just getting noise.

Please explain your decision behind getting a Narrative Clip?
I am a photographer, but I work totally manually, making the idea of lifelogging very strange to me. A friend and I had talked about lifelogging, and a few days later he sent me a link to the “Memoto” Kickstarter page.

Describe what is it about the Narrative Clip that you like best?
I like the whole idea of the Clip and that it’s black.

How do you wear/use the camera?
I tried wearing it as a necklace, but the angle of my sternum made the clip point up, giving me dozens of sky photos. I tried to shim the necklace, but it makes it so bulky that it’s obviously a camera and that draws way too much attention. I tried clipping it on my purse, but it fell off at a roulette table in Vegas. Now I’m trying it as a higher necklace, on a silver choker, but people seem to notice it even more that way. Ultimately, I have not yet figured out the best way to wear the clip.

Paula and her Narrative Clip

Paula and her Narrative Clip

What’s the most surprising and/or interesting photo you’ve gotten so far?
I wore my Narrative clip to the Hollywood YMCA and captured a man working out in front of me, wearing slacks and leather dress shoes.


Do you have any stories around how people react to the Clip?
It is so obviously a camera that everyone has to ask. Then they either tell me to put it away, or they ask where they can buy one. I took it to the LA Marathon and tons of people in the crowd asked about my Narrative and wanted to look at it.

What is best moment you’ve captured with the Narrative Clip and why?
I liked getting the Bellagio fountains erupting in Vegas, with a truck billboard for Million Dollar Quartet driving by. I would honestly have to say that all the best moments have been missed, but I’ll try to get better with that.


What’s a specific use case for your Narrative Clip that you’re looking forward to trying out?
I’m looking forward to taking it to the LA County Fair, and I may take it to a movie premiere on Hollywood Blvd. Also, the LA Zoo.

What’s a feature(s) you’d really like to see added to the Narrative service in the future?
I would like an easier way to sort and store photos. Right now, I have to select them, send them to my photo library, and email them to myself by putting each photo in the body of the email individually. No other way seems to work. Also, as hard as this probably is, I would like the Narrative to be less bulky, so it calls less attention to itself. And better quality photos in low light.

Anything else you’d like to add or share?
All in all, I’m very excited to be on the front end of magic like this. I think it’s a great product and service, and I look forward to seeing Narrative develop.

You can see more of Paula’s Narrative Clip photos here.

Thoughts on life with the Narrative Clip: An interview with Shiva M.

How long have you been using your Narrative Clip?
hmm I don’t remember … I know! I’ll scan through my private timeline and see when my first narrative moment was captured! hehe ;) Started using the Clip at 2PM EST on March 7th! So for 20 days now. It feels a lot longer than that actually!

How often do you use your Clip and in what settings?
All the time and everywhere except gym locker rooms and in the shower.

Please explain your decision behind getting a Narrative Clip?
For a long time I’ve had two habits I really enjoy – tracking (weight, food, usage history, frequency of habits etc etc etc) and taking photos (to capture memories and relive them years later). The clip fit into those two interests of mine so perfectly, that I had to get it. Plus, I’ve always enjoyed technology / gadgets … makes me feel like I’m living in the future!

Describe what you like best about the Clip?
I really enjoy how much the Clip is off my mind. I just wear it and it does its thing. Occasionally I do think about it when I look at an interesting object to attach the clip on to get unique shots from. Otherwise, it is completely off my mind and doesn’t interfere with my day-to-day experience. By contrast, before the Clip I would take many photos with my phone to help capture the moment. That required me to constantly scan for neat times to take photos and then step out of what I’m doing to pull out my phone and snap a picture.

How do you wear/use it?
I find wearing the clip on a t-shirt doesn’t really work, since its too high up. However, wearing it on a shirt works perfectly.




What’s the most surprising and/or interesting photo(s) you’ve captured so far?
Jeez, there are so many. I find the Clip is really good at capturing interesting emotions when hanging out with people. Here are a couple of collages I’ve created:

shiva 1
shiva 2

Do you have any stories around how people react to the Clip?
I find people react in one of three ways: Either they’re technophiles, like me, and get enamored with the Clip, showering me with questions on where I got it, how my experience of it was, and expressing an interest in getting it themselves at some point. Or, they think its cool, like playing with it themselves and seeing the photos it generates, but don’t feel a desire to get it for themselves since they’re indifferent to constantly logging their life and taking / sharing pictures. And finally, privacy! There are those who have a strong sense that their privacy is violated by being photographed at such a frequency and become super uncomfortable. The best solution I’ve found in the last case is simply to let them wear the Clip instead of me. This way, they aren’t in any of the photos, while at the same time I’m able to fully capture and share the moment.

What is best moment you’ve captured with the Narrative Clip and why?
Once I lost my Clip! Thankfully a gas attendant found it and stored it. The gas attendant was an older woman who had no idea what the device was and so, upon me retrieving back the clip, she was amazed at what it actually did and that such a technology existed. Anyways, the best moment captured were the photos of her investigating and storing the clip when she found at at the gas bar! That will always be an anchor for me for the relief I felt at getting my clip back and gratitude at her safely storing it.

What’s a specific use case for your Narrative Clip that you’re looking forward to trying out?
A few weeks from now I’m having a Game of Thrones season premier party (where we watch the new season launch of GoT) … I’m planning to clip my Narrative Clip onto my projector screen so it captures our faces as various interesting plot developments reveal themselves (although I feel the first few episodes won’t have many twists … but still, who knows!)

What’s a feature(s) you’d really like to see added to the Narrative service in the future?

  1. Better moment categorization / manipulation (tagging, adjusting when one moment begins and the other ends, renaming moments etc)
  2. Waterproofing
  3. A little laser pointer so you can more easily figure out what the camera is pointing towards when setting it up on surfaces in an attempt to capture a specific area (eg: when working out)
  4. The ability to increase / decrease the frequency of shots being taken.

Anything else you’d like to add?
I’m super glad this technology exists! At first, I got it because it was cool and thought there was a very real possibility I would use it for a bit and then stop. However, it has turned out to be so useful, not having it feels weird now! I used to take photos manually before. Now, I only ever do it if I’m outside and there’s something exceptionally beautiful in nature for which I want a high res photo. The Clip helps me forget about capturing the moment while its happening and more actively simply live it (hehe and later relive it once I’ve synced my camera :P)

Want to love your job? Narrative is hiring!



We’re looking for talented and creative, lifelong learners to join us on this crazy and wonderful journey of bringing a new product to the world. Our team is growing fast along with our products and we need the best people help us move forward. If you’re interested in working with one of Europe’s hottest startups, find out more at Narrative Careers.

These are the positions we are openly recruiting.


What are people saying about Narrative? Check out Huffington Post’s Bianca Bosker’s review of her “favorite new accessory” or this post we put together of our first users’ impressions.


We. Are. Shipping.

Hello friends!

Okay, so we’re pretty stoked over here. As you know, we’ve been in production for a while now and today it’s actually happening! The first Narrative Clip units are on their way to you! Yes, that’s true: they’ve been assembled, tested, packed and shipped!

Here’s the last photo taken of our babies before they left on their long journey:


These are on their way to the very first backers!

For the rest, here’s what’s happening now.

Some background first. The three main reasons why we have been delayed with the mass production of Narrative Clip have been:

  1. A quality issue with the printed circuit boards (PCBs)
  2. A quality issue with the camera modules, causing a bit low yield
  3. Trouble with fine-tuning the plastic mix for some of the Clip colors, in order to retain both strength and color fidelity

The color issue is now considered solved and shouldn’t pose an obstacle to production.

We have also put some pressure on the suppliers and are receiving new batches of components of a more consistent quality. With these new components, we have built the first mass-produced batch of Narrative Clips which are the ones now being shipped.

However, with yields still being low – and thus the production line still too insecure and expensive – we have decided to replace the suppliers of PCBs and camera modules. It will take two weeks or so to get the components from the new suppliers over to our factory. In the meantime, we have enough components in stock to continue producing a few more small batches, which we will ship as fast as humanly possible. Still, the production pace is not at all as high as we would like and we will have to push the shipping date for some of you back further. Check back in on to find out about your personal estimates. (Please note that the changes are not reflected at the time of writing, but we’re working on updating them as soon as possible.)

baby narratives linus

The best news here are that we are now on track for mass production. From here on it’s full speed ahead to getting Narrative Clips to all you fantastic Kickstarter backers and pre-order people.

The entire Narrative Team is on its toes to make this happen. Don’t forget to reach out to with any question or comment you have. We love you all.


Narrative Team

What’s going on at Narrative FAQ

Dear Narrative Customers,

The past few weeks we have gotten a lot of questions on how the production and shipping is going. We have taken most common ones and done a little Q and A here.

Trial Assembly Photos

Q1: Have the first Kickstarter backers received their Narrative Clips yet?

Excluding the cameras that have gone out to testers, not as of yet, and the reason is the units don’t meet our required standards. We have discovered a quality issue in the camera units that were due for shipping last week; essentially they passed our production tests at the first stages of assembly but a certain percentage of the fully assembled units failed the last tests we do before shipping (the units are exposed to a whole battery of tests to assure all shipped units are of excellent quality). So even the already manufactured cameras have been held back.

Q2: What is holding you back?

Upon closer analysis the failed tests turned out to depend on quality issues in the printed circuit board and surface mount assembly processes (PCB and SMT, which are done in separate factories). This in turn resulted in a sensitivity to mechanical stress, which happens during transport, or when you assemble boards in our casings, solder batteries etc. Given this, we were very reluctant to ship out even the units that passed all tests, as they are part of the same manufacturing batch and could simply drop dead during transport, out of our control.

Q3: Why can’t you at least ship some and wait with the rest?

When you manufacture something you always have to accept some percentage of manufacturing failures; those you can either choose to ship and hope for the best, or discard. We’ve chosen the latter but what makes it more complicated in this case, is that it’s not entirely possible to decide which units would work fine in the long run and which would eventually break down. The nature of the issue is such that we can’t separate the potentially good units from the bad that could not withstand mechanical stress due to transport and everyday use. Unfortunately, stuff like this happens in this industry sometimes and we are using a high level of technology in our design in order to cram everything into our small form factor.

Q4: So what are you doing to remedy the problems and when can I expect my shipment?

Our PCB and SMT factories have located the quality issues and are re-doing all units for us for free (including extra checks like x-raying all layers in the PCBs as they are glued together), which we expect to have on Friday or Monday for a new assembly and packaging session. We are operating under the assumption that it will work well this time and will keep you posted.

It’s important to know that we have the very best engineers available on the ground in Taiwan, and the problems are not arising from the design or engineering of the Narrative Clip. Our suppliers of PCB and SMT are adjusting their processes to account for the problems that have arisen and are assuring us that they will be remedied.

To keep up with your personal estimated shipping date for your order, please visit, It will be updated with the latest information we have.


The Narrative Team

Narrative Clip shipping update

Dear Narrative Community,

Now that we are 12 days in to November we thought we should update you on the shipping status.

Putting it together

Action shot from the factory by Narrative team member Linus

During these first days, we’ve built and shipped the first trial batch of the final series. We had some batch variance issues with the camera modules. These modules were meant for use in the first assembled batch of 1000 units from our factory, which meant we had to spend a few days figuring out what the difference in the modules meant and how to remedy it. Likewise, we had some unfortunate unit-to-unit and temperature-sensitivity variations of a power-chain component that has had less testing time than desired and this also required some time to find and figure out a solution.

Issues like these always happen in the production of electronics and are normally absorbed in the overall project lead-times involved. In this case though, we want to get as many units out to you as quickly as possible. So we are trying to run a slightly more compressed time schedule, which has the downside that these type of minor hiccups can cause a little delay.

So, what does that mean for your shipping?

If your shipping date is after this week (week of Nov 11) you are not affected. The small delay will be absorbed quickly over time.

If your shipping date is this week, the new estimated date for when your unit leaves the factory is next week. That’s the time we need to fix the error.

All of the other mass-produced components are of a very high quality and the mass-assembly and packaging is set up to proceed with production and shipping as soon as possible.

We’re very happy that we’re able to get you all your products very soon. Can’t wait to hear what you all think about them.

Narrative Team

Interview with Narrative Investor – Evan Nisselson

Based in NYC but frequently in Europe.

Twitter handle:  


What’s your background?
Professional photographer, photo agent, photo editor and then entrepreneur for 18 years with experience working at startups in Silicon Valley, New York City and Europe. I was fortunate to have an early view into Silicon Valley successes, working for the @Home Network in Silicon Valley which went public in 1997. I founded Digital Railroad in 2003, a venture-backed SaaS platform and marketplace for professional photographers which was a roller coaster ride, peaking at ~$3M in recurring revenue until its unfortunate demise during the 2008 economic crisis. We were receiving ten- to twenty-thousand 50mb files daily from over 3,000 individual photographers, 80 agencies and in 80 countries, all before cloud computing — more daily data than Associated Press and Reuters combined. We had a fantastic team but I blame myself for this demise and learned a lot from our achievements and failures. It was then that I decided to help entrepreneurs avoid my mistakes and learn from the things I did well by mentoring entrepreneurs at: 500Startups, Seedcamp, NYSeed, Founders Institute and Techpeaks. And I very much enjoy speaking, moderating and MC-ing at global technology conferences such as LeWeb/Paris, The Next Web/Amsterdam, IDCEE/Ukraine, Pirate Summit/Germany, Techcrunch/Rome, Silicon Valley goes to Lisbon/Portugal, Seedcamp Investor Day and others.

In 2012, I co-founded a $1M fund called LDV Capital to invest in people around the world who leverage technology to entertain, increase efficiency, and solve problems.  We are focused on digital imaging/video technologies from “Capture to Smile,” and B-to-B SaaS companies; technology projects of interest span the whole imaging/video spectrum from wearable cameras, facial recognition, automagic editing software, visual search, imaging enabled commerce, augmented reality, machine vision, robotic imaging and visual sharing.

What’s one thing we should know about you?
“Love the Living of Life” is my goal, and one of my long term documentary photography projects, which can be viewed on my luddite website created in the mid 90’s. I will update that website one day but the old school style is entertaining and I converted the images to ascii text versions so people couldn’t take them.

What book have you recently finished, or are currently reading?
The books I recently brought with me on vacation: Accelerando by Charles Stross, The Mystic Masseur by V.S. Naipaul, Motherless Brooklyn by Jonathan Lethem, Cosmopolis by Don DeLillo, A Heartbreaking Work of Staggering Genius by Dave Eggers, and The Magician King by Lev Grossman.

Favorite non-work-related website:
Anything related to Telemark Skiing!  Watch a Telemark video.

What do you look for when investing in a company?
The most important asset is a team with extensive domain expertise, passion, determination and fire in their eyes to build a valuable business and hopefully improves our world.

What future trends do you see in photography?
A bit of background first. In 1997, we conceived and built the first broadband photography portal at @Home Network called “Making Pictures,” a $3M joint venture with Intel, before the masses knew they were going to make, share and communicate with digital images. In 2003, I gave up making pictures with my film cameras [Nikon F, FM and Rolliflex] for my camera phone when I wrote an article that predicted that camera phones would replace point-shoot cameras. In 2003, Digital Railroad was the first SaaS platform and marketplace to empower professional photographers to manage, market and sell their digital images.

I strongly believe that camera phones and wearable cameras like the Narrative Clip will replace at least 95% of all DSLR cameras and video cameras within 5-10 years. Professional photographers will continue to use DSLR’s, of course, but even they are frequently making pictures with their camera phones which are then published. The whole technology stack for capturing, managing, searching and sharing visual communications will have to be re-invented multiple times in the coming 5-20 years to handle this massive shift of how people will visually communicate. One holy grail will be a contact lens “RetinaCam” and I can’t wait. Blink… I just made a picture of you and shared in real-time.

Two of my favorite photographers are Henri Cartier-Bresson who coined the “The Decisive Moment” and the visual poet Robert Frank. They focused on capturing decisive moments, and they have inspired me since I started making pictures when I was 13 years-old. However, there are also many visual serendipity moments that are missed throughout our lives, and I don’t enjoy always having my camera in between myself and life’s moments.  In the coming years, a combination of decisive moments and serendipity, e.g. “decisendipity” moments, will be visually captured and create smiles from capture devices on our bodies, in our clothes, our eyes, security devices, via drones, robots and in our hands. These “decisendipity” moments will be a new, valuable and very unique view into our lives.

I have been beta testing the Narrative Clip camera recently and I am thoroughly impressed with the fascinating serendipitous moments that I am capturing with the Narrative Clip.

Evan speaking at Pirate Summit in Germany

Evan wearing the Narrative Clip speaking at Pirate Summit in Germany

Images from Evan’s Narrative Clip

Why is Narrative an attractive investment for you?
I have been tracking the vertical of wearable cameras for years and have tested several for sports. These sports wearable cameras are good but their form factor are not ideal for wearing all of the time. A successful wearable camera needs to marry several critical aspects such as product coolness, ease of use and especially intelligent software that will filter out the best photos from thousands of images captured every day.

Narrative has a strong and passionate entrepreneurial team who understands the need to marry all three critical aspects to build a successful wearable camera business in addition to early market validation from their impressive Kickstarter campaign.

We are very excited to invest in the Narrative team and to collaborate with them to build tremendous value.

Besides providing capital, what else do you do with the companies you back?
In addition to capital, I focus on investing in teams building businesses in two verticals in which I have extensive domain expertise: Visual Communications and B-to-B SaaS platforms. Our $25-50K investment is valuable, but I frequently hear that entrepreneurs want to leverage my domain knowledge and experience building start-ups.

All entrepreneurs are different and desire different support from me. I frequently become a company adviser, consiglieri and coach for the entrepreneur. I don’t have all of the answers but love working with entrepreneurs on product/market fit, scaling, guerrilla marketing, raising capital, and dealing with roller coaster challenges of growing a startup into a viable business. I always leverage my extensive international network for entrepreneurs which has successfully helped several teams find senior employees, sign big partnerships and raise capital.

We believe there is a tremendous opportunity in investing in the early stages of technology startups in Europe who are leveraging local talent and who will have business demand in the United States. I help them raise capital in the states, open a US office and hire locally by leveraging my network in Silicon Valley, and NYC. Farmeron and Narrative are two examples.

What’s your favorite quote?
“Carpe diem.”

What moment you would like to relive?
I prefer documenting the past but living in the present.

Shipping the Narrative Clip

Today’s the day!

Two members from the Narrative team, Johan and Linus, have been working with the Yomura team in Taiwan to get your clips ready to go. There’s been a lot going on from making sure the components for thousands of cameras are in order to testing them to make sure they work. And the last report those of us in Stockholm received from Taiwan was “everything is excellent.”

The first cameras are off the production line, packaged and ready to go. This first batch is a smaller one so we can make sure the entire process, all the way through shipping through our fulfillment partner, is in working order. Next week the focus is on ramping up production.

Narrative Clip Camera modules ready to go

Narrative Clip Camera modules ready to go





Test menu

Production testing menu

Anderson from Yomura running a production test

Anderson from Yomura running a production test


Electronics supplier going over an X-ray of the Narrative Clip electronics


Ready for packaging!


Be on the lookout!

Have a great weekend!

/Narrative team