Tag Archives: Lifelogging Camera

This week in lifelogging: grandma was a lifelogger, forming habits and Neurocam introduction

Lifelogging could be the basis for family legacy

Lifelogging is transcending the generations. As Kitty Irelend discovers, “Grandma at 16 wasn’t that much different from me at 16″ – boys, food, media consumption, location tracking (with the boys) and so on. As she unveils Grandma’s diary, Kitty realizes that Grandma was a much better lifelogger than she is. Grandma noted down the tiniest details in words and from analyzing them with what was missing from the lifelogs, Kitty could piece together the life of her grandma when she wasn’t even born – “A young girl in a small western town during wartime falls in love. With little parental supervision, she eats her meals in diners, goes to movies and rides around in cars with dozens of boys”. As Kitty mentions, details make up stories, and stories make up lives. Are we ready to leave a legacy for our grandchildren and will they be able to comprehend the lives we lived?

Read more: Kitty Ireland: Grandma was a Lifelogger and Auto life logging for non-QSers

The wearable dilemma: forming habits first

From handwritten lifelogs by Grandma to lifelogging using wearable tech gadgets. Perhaps because of the rise in demand for easy lifelogging devices, we see a myriad of wearable tech gadgets that are available in the market already. Just last week, the founders of Narrative, Misfit and Adafruit were at Engadget Expand 2013, and in the video above, you’d find them discussing about the state of wearable technology today. According to Adafruit, “Getting people to want to wear things all the time — whether it’s on or off is a huge stumbling block”. And as the discussion delves deeper, many agree that wearable technology has to look good, does something for people, is effortless enough to makes every one want to wear it everyday, and built into their habitual lifestyles. What do you think it will take for wearable tech devices to really enter the fabrics of our lives?

Read more: The wearable dilemma: forming habits first, then building ecosystems and Wearable Technology Roundup: 5 Creative Kickstarters For The Gadget Enthusiast

Lifelogging with Neurocam

It really isn’t difficult to see that the wearable tech industry is on an uprising trend with new devices appearing on the web almost every single day. In the picture above, we see a very interesting wearable camera called the Neurocam, which detects your emotions and analyzes your brainwaves to automatically record moments of interest. This headset includes EEG sensors that scans the brain for correlative spikes in interest. With an EEG data value of above 60 (on a scale of 0-100), an “interest” is detected and the phone’s camera starts recording to generate five-second GIFs. The company behind Neurocam also has plans to enable emotion tagging to scenes and include an “effect function” that will automatically overlay filters and visual effects on clips based on emotions. In future, they see potential use cases for city planning, store development and are exploring other possibilities. Are they able to generate an interest in you?

Read more: Neurocam Scans Your Brain, Records Your Interests and Facebook likes wearable technology, but the tech’s not quite ready to like back

 The right to your own data

With all the wearable tech gadgets mentioned above, you can now track your mind, body, and behaviors to learn more about yourself—and realize more of your own potential. Indeed, as mentioned in this article, the boom in the wearable tech industry has to be coupled with the providence of useful information. And with this, the writer makes a distinction between ownership over our data and the right for us to use personal data. To her, ownership of data presents the narrow view of preventing others from using it and privacy is a negative right because it obliges others to leave you alone. However, in order to truly make sense of our personal data, one has to release a portion of information to the firm’s algorithms and cloud services that generate a useful report of what is being recorded by a self-tracker. Therefore, it seems to the writer that a “right to use” our data is a more accurate representation of what is and should happen in the Quantified Self movement. What do you think?

Read more: You are your data and Tracking personal data for better living: an intro to the “Quantified Self”

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The Memoto Lifelogging Camera: Tested and Proven

How do you design the perfect lifelogging camera?

Readers of Memoto’s blog and backers of Memoto’s Kickstarter campaign often give us invaluable feedback on how we could improve the Memoto Lifelogging Camera. We love (and need!) to hear all kinds of suggestions – please keep them coming! In fact, listening to what people want in a lifelogging camera really shaped Memoto into what we know it as today. The design of the entire Memoto service (camera and app) stems from a structured and qualitative research process.

Our market research told us that consumers want a wearable, automatic camera that is:

  • Small – clumsy cameras are not very wearable.
  • Dumb(!) – smart cameras tend not to be very small, so better to put the “smart” in the backend.
  • Affordable – consumers have a pretty good idea of what level of technology to expect per spent dollar. If you’ve just spent $500 on the latest smart phone, you look for equivalent value in your next tech purchase. Or a lower price for less features.
  • Personal – to wear something everyday it needs to look cool and in line with your style.
  • Honest – the fact that an automatic, wearable camera comes with integrity issues is indisputable. Users don’t want to feel like spies and want the camera to be easy to spot for the people they meet.

Read on to find out how we learned this and a few other secrets along the way, in the days when Memoto was only a loose idea in the founders’ minds. Let’s go back to January 2012 and the birth of Memoto’s design principles.

Post-it wall

The intitial post-it wall covering scattered ideas for the Memoto Lifelogging Camera

Starting point: comfortable and honest

We were clear on one thing: a lifelogging camera needs to be comfortable to wear without it intruding in life’s most precious moments.  So how can we create a lifelogging camera that is comfortable and subtle enough to not be distracting but still not give the impression of being a spy camera? What options are available for the look and feel of a wearable camera and what kind of emotional response will different designs elicit from people meeting the wearer?

The Service Design Process

Realizing that the choices we made on the design would be crucial for the success of the Memoto Lifelogging Camera, we turned to the experts. The service design agency Transformator in Stockholm has worked on customer research based projects for the leading brands of all types of businesses.

service-design-process

The iterative service design process for the Memoto Lifelogging Camera

Transformator presented us with a process that corresponded very well with what’s often called “lean startup.” Some key principles in this process are:

  • Development happens through customer driven service design
  • The process is grounded in in-depth qualitative customer insights
  • The process is iterative: you ask, you learn, you implement – and you repeat in loops until satisfaction.
  • Each loop consist of customer interaction, ideation and prototyping.

The objective of the Service Design Process was to answer three questions:

  1. Who is this for?
  2. Why should someone care?
  3. What does a lifelogging camera look like?

Who is this for?

We let Transformator conduct 50 in-depth interviews of 1 hour each, people aged 22 to 65 were asked questions like:

  • How and why do you take photos today? Have you experienced situations that you wish had photos from but for whatever reason don’t?
  • What do you do with the photos? How do you manage them? Do you publish them on social media?
  • How would you like to document your life? Do you already?

The result was a – you guessed it – four-quadrant map that looked like this:

Segments

Identified segments of users for the Memoto Lifelogging Camera

We found that the major differentiators in how people used cameras and photos are whether you are active or passive in taking photos and in whether you are public or private in sharing photos. This let us plot the interviewees on this map and define three clear segments:

  • The Self Promotors – These are active users of social media and they like telling their life stories in pictures and enjoy following the lives of others. They are curious about new technology and they easily adopt new devices and services. They are especially fond of apps and services that let them be creative.
  • The Memory Collector – These users mainly shoot and store photos for their own personal documentation. They manage their photos in an orderly fashion and only share photos with people in their immediate sphere. Interestingly, this was also a group often describing themselves as “nerds” with passionate and specific interests.
  • The “Unsentimentalist” – They express no interest in “dwelling in the past.” Some of them don’t even bring cameras on vacations. They describe themselves as late adopters who only join in when they need to.

It became apparent that Memoto (still not the company’s name at the time, but more on that in another post) was facing very distinct target groups. So what could we offer them?

Why should someone care?

Based on the interviews we had with potential users (and non-users) we learned about four desired values to be gained from a lifelogging camera:

  1. A documented life story - Life documentation in photo sequences enables users to accessibly relive past moments and follow life developments. 
  2. Stronger and closer relationships Through sharing life experiences and everyday moments in closed and open social media platforms users of a lifelogging camera can nurture their relationships with friends and loved ones. 
  3. Memories kept alive - With inspiring editing functions users can be creative with their collected moments. 
  4. Stronger self knowledge - Through visualizing users’ life patterns, users of a lifelogging camera can learn more about themselves and develop their self-confidence and self-esteem.

What does a lifelogging camera look like?

Honest-and-Subtle

The Memoto Lifelogging Camera needed to be both honest and subtle. Do you think we’ve succeeded?

The questions of “who” and “why” gave pretty nice and easy answers in terms of target groups and value propositions. The obvious challenge revealed in the market research was another one: how do you design an automatic wearable camera that is discreet enough to be easily worn but apparent enough to not be perceived as a spy cam?

Again, we turned to the experts. Design agency PeoplePeople was founded by ex-Nokia product designers. One of the designers, Per Brickstad, has designed everything imaginable in the wearable space and based on his experience and the research results presented by Transformator, Per started experimenting with numerous different design alternatives.

Square or round? Centered lens or not?

Round-vs-Square

Left: our design idea for a round lifelogging camera with a centered lens. Right: the winning design, square shaped and off-center lens

The fact that a lifelogging camera needs to be very small in order to be wearable was obvious. But then that would risk the device not feeling honest enough, so we needed to find other ways to communicate that the device on your chest is in fact a camera, but a friendly one. Two factors turned out to be crucial: shape and lens placement.

The research conducted by Transformator showed us that people have a pretty strong opinion regarding this matter:

  • A round shape with a centered lens is perceived as much too distracting. “It looks like an eye spying on me. I don’t want people around me to feel that way when they meet me” one respondent commented.
  • A square shaped camera with an off-center lens was found to provide more comfort and a friendly perception. “It’s subtle and interesting and it looks gender-neutral” was a typical comment.

To emphasize that this really is a camera and nothing else, we made the lens clearly visible and similar to what people are used to recognize as a camera lens. When presented with an early 3D print of the design and asked to guess what it was, a clear majority of the respondent guessed it to be some kind of recording device. Bingo.

Result

After months of research, the final design was set just in time for Memoto’s Kickstarter campaign. At the time of writing, the actual cameras are going through mass production. Soon the result of 1.5 years of researching, prototyping, testing and re-iterating will see the light of day as the first batches of Memoto Lifelogging cameras land by the doors of 4000 early Kickstarter backers and pre-order customers. We can’t wait.

Memoto Turntable Rendering from Memoto on Vimeo.

What do you think? Has Memoto succeeded in designing a lifelogging camera that is honest and subtle? What could be made different? Let us know your thoughts!

Best,

Memoto Team through Oskar

PS. If you’re curious to know more, you’re welcome to access the keynote presentation that Martin Källström held at the ISTAS’13 conference, from which some of the pictures in this post were taken. Check out the full slide deck below:

 

How Memoto raised $500,000 on Kickstarter, part 2

We’ve previously described how Memoto got to the point of being approved by Kickstarter. It wasn’t an effortless ride, to say the least, but after months of preparations and weeks of nail-biting, nerve-racking anxiety and adjustments, we got the approval and were ready to launch early morning (CET) Tuesday, October 23rd 2012.

Today, 38 days later, we have just closed the Kickstarter campaign and thought we should share our sum-up. Because the roller-coaster ride had only begun when the campaign started.

The day before the launch, the Memoto team gathered in our Stockholm office. Normally, we’re scattered across Sweden, but for the launch we figured we should all get together and enjoy the first days of the Kickstarter campaign in the same room. We had lists of reporters and influential people in our network that we were prepared to call and beg for their engagement in order to boost interest the first hours. We had started an unofficial Facebook event to lure our friends to the launch. Each person in the Memoto team of 15 had a designated promotion task (call your friends, email 100 reporters, DM people on Twitter etc) for the first days of the campaign, to help us get started. It was not going to be easy, we thought, but we were committed to put in the effort needed to make the project fly.

In the evening before launch day, we went out for dinner and started talking about our expectations for the days to come. We had learned that the first 48 hours are crucial for any Kickstarter campaign. The exact numbers vary, but the general consensus is that if you haven’t raised a 30% percent of your goal (in our case 15k of our 50k goal, or 75 pledged Memoto cameras) within the first two days, you’re bound to have a tough time making it to 100% during the rest of your campaign period; Hence, the nervousness. (Notice a pattern?)

The Memoto Team gathered on the night before launch.

The Memoto Team gathered on the night before launch.

Someone by the dinner table took a bold guess: “We should be able to get those 30% the first day, shouldn’t we?” Someone more pessimistic (me) couldn’t contain their skepticism: “Are you crazy? How would we do that? If we’d have 75 people pledging for a camera the first day we’d have a conversation rate from our mail subscription list of 25%! Get real.” I’ve never been happier to be wrong.

Come Tuesday morning, 7am CET (10pm Monday night PST), waking up on team member’s mattresses across Stockholm, we opened our laptops to watch the campaign see the light of day. Amazed, we witnessed our baby getting the kind of reception we had only dreamed of.

After the first 15 minutes, 50 very quick-on-the-draw persons had watched our campaign video and 10 trigger-happy backers had pledged for a camera. After 30 minutes, we had reached 10% of our total goal of $50,000. After an hour, we had passed 20%, and the beautiful linear progress kept on climbing.

The funding progress during the first hours of the Kickstarter project “Memoto Lifelogging Camera”.

The funding progress during the first hours of the Kickstarter project “Memoto Lifelogging Camera”.

On the Interwebs, the word on Memoto started to spread. We were headline news on The Verge, Techcrunch and TheNextWeb. And Wired UK, Huffington Post UK, El Pais in Spain and Internet World in Sweden also picked up on the story. The talk about Memoto continued on Twitter, Reddit, Hacker News and Quora. The designated begging lists we were supposed to use to get people’s attention were quickly thrown out the office’s ceiling window.

Screenshot by Mike Manning @ravmike one hour after we launched

Screenshot by Mike Manning @ravmike one hour after we launched

Not that we could, by any means, kick back and relax. Instead, we would soon learn the real power of crowdfunding: the crowd.

But more about that in a bit. First, let me finish bragging about the funding progress the first 24 hours.

After 3 hours, we had raised $25,000.

After 4 hours, we had reached $40,000.

After 4 hours and 35 minutes, we passed the goal of the campaign: $50,000. The Memoto camera was going to happen.

The Memoto team celebrating the passing of the project’s goal: $50,0000. Notice the unintentional Gangnam Style poses.

The Memoto team celebrating the passing of the project’s goal: $50,0000. Notice the unintentional Gangnam Style poses.

Now the natural question: why did we set such a, in hindsight, low goal? Well, the truth is simply that $50,000 was (roughly) what we needed to get the cameras into production. Probably a higher goal would have been nice to increase the ability to solve unforeseen obstacles with money, but frankly we didn’t dare to set the goal as high as, say $100,000, because of the risk of not reaching it and thus, losing it all. $50,000 felt like something we could potentially raise over the course of the 38 days long Kickstarter campaign.

But as people started dropping in for our launch party, where we had prepared various games and treats to get people (our friends) at the party to back us, we had doubled our goal amount ($100,000). When the night was over, we had raised three times our initial goal and reached the first stretch goal that we made up almost in panic earlier in the afternoon.

After 16 hours, we were about to pass 300% funding.

After 16 hours, we were about to pass 300% funding.

After that first day, we were obviously overwhelmed with the warm welcome Memoto had received. Few phrases are probably more overused than “not in our wildest dreams…” but that night we all felt like… well, like we had made really crappy estimations to begin with.

Despite the fantastic, enormous and, for the most part, positive buzz that flew in and out of our mailboxes and Twitter feeds, it should be said openly that not all of the mentions and discussions about Memoto were completely positive. The most common concerns were, not surprisingly, about privacy issues, integrity and security. Plus, the inevitable and always nice, “what-the-heck-is-this-for” question. These concerns were much aligned with what we had expected. Using the prepared FAQ we were able to immediately take part in the discussions and present our point of view. The entire Memoto team of 15 people sat, reclined and stood scattered about the office, frenetically tapping on their laptops to offer answers or just provide someone to talk to about the questions emerging around Memoto.

The Memoto office early in the morning of October 23. Still in shock over the kick start and scratching our heads over how to manage the tons of feedback coming in.

The Memoto office early in the morning of October 23. Still in shock over the kick start and scratching our heads over how to manage the tons of feedback coming in.

After just a few hours in the campaign we learned how valuable all these discussions were going to be for our product development. The before-mentioned thread on Reddit, for example, quickly killed what we thought was a key feature of our service. (Thank you very much!) On the Kickstarter page we proudly state ”… the photos are automatically uploaded to Memoto’s servers.” Convenient, we thought. No hassle, and the user gets access to the organization of photos through Memoto’s smartphone app. Plus, you don’t have to store 4,5 terabytes of data per year on your closet server. The Reddit community thought differently. Redditers argued vocally for it to be optional to store your photos on Memoto’s servers and questioned why they should trust Memoto with photos randomly and automatically taken. We tried explaining the reason behind our thinking but quickly realized we were the ones mistaken and the Redditer’s demands were quite fair.

The next day, we started researching the possibilities to meet the demand of optional local storage. In the evening, we were able to publish a Kickstarter update stating this feature to be included if we reached the next stretch goal of $350,000 to finance the extra development it would need. At the same time, we threw in a couple of other features that had also been requested by the crowd during the first day of the campaign.

Quickly recorded video to illustrate how the double tapping feature will work. 

It all happened very quickly, but in just over the first 48 hours we had made some crucial insights on how Kickstarter works:

1. A) It’s a crowd funding platform. (Notice the two words; not “crowdfunding”). It is a CROWD that is funding you, not a single person or VC firm that you can schedule a Skype meeting with when you have time a week from now, but actually a (potentially very large) group of people willing to take out their wallets and give you money for something that no one knows whether or not it will ever exist. They are more than “users,” more than “customers.” They are champions of your idea and they should be treated with respect, gratitude, transparency and an eagerness to go a whole bunch of extra miles to meet their expectations.

B) During a Kickstarter campaign, the best investment you can make is to spend time talking with backers, converted or potential. Done right, you get both inspiration and positive feedback to get you through the hard work needed, plus you learn what works with your product and what doesn’t. Your backers essentially become a virtual product development team. If you doubt it, think about the costs of running a focus group or market research campaign. (Even that is not fair, since respondents in a focus group rarely have made the same commitment to your product as your Kickstarter backers have.) Help them help you (at Memoto, we did a “how to” page to help newbies to Kickstarter) and you’ll get it back 11 fold…

C) Community management takes time. A lot of time. At Memoto we, had to double our community management team from two to four people during the Kickstarter campaign in order to monitor and manage the questions and feedback coming. You are expected to be extremely quick and correct in your interaction on the Comments section, in your Updates, when personally contacting backers and in your feedback emails, Twitter discussions and Facebook threads. See A+B above for arguments.

Niclas Johansson (@niclasj), hand-picked and quickly added to Memoto’s community team for the Kickstarter campaign.

Niclas Johansson (@niclasj), hand-picked and quickly added to Memoto’s community team for the Kickstarter campaign.

2. Stretch goals are great, but not in the way we thought. It’s hard to prove with A/B tests, but our feeling after having announced a total of three stretch goals and reached two of them, is that stretch goals don’t work as triggers for backers. We saw little or no effect on the backer/funding graphs after announcing a stretch goal. Why? We don’t know. (If you have an idea, please post a comment as we are eager to understand.) What a stretch goal does enable though, is the ability for you to talk about things to come, thereby inflating your original product with more valuable features even before they are made. For instance, being able to offer the stretch goal reward of “double-tap to take a picture”, made the idea of the Memoto camera bigger and better without costing us money upfront for development. The basic idea with Kickstarter, in other words, but on a feature level. Plus, it proved that we listened to our backers.

The Memoto Wifi Dock – part of a stretch goal of $700,000 that we didn’t reach but which still offered us an opportunity to talk about future accessories. At Memoto.com, we will keep displaying the progress towards this stretch goal.

The Memoto Wifi Dock – part of a stretch goal of $700,000 that we didn’t reach but which still offered us an opportunity to talk about future accessories. At Memoto.com, we will keep displaying the progress towards this stretch goal.

3. It’s a process, not a product. This shouldn’t come as a surprise, but the insight still grew on us as our project evolved. Your initial Kickstarter page and video is basically just a statement on where you’re at by the time the campaign starts. With the help of your backers, this will change and improve over time and you will have iterated your project plan over and over until you come out on the other end with a different product than you first launched. To talk in tech project terms: Kickstarter may require a waterfall spec to launch your project, but it is actually a scrum platform.

The Memoto app underwent a rapid development during the Kickstarter campaign.

The Memoto app underwent a rapid development during the Kickstarter campaign.

4. Don’t be cheap on details. Your backers deserve to know whatever they want to know about your product. What is the name of the sensor in the Memoto camera? Will I be able to use your API to build a Windows app? What’s the photo quality in dawning light? Tell it, and tell it honestly. Use Kickstarter’s various media platforms to place your level of information right: large-scale, top-level “sales points” in the video, essential product information in the page body, nitty-gritty nice-to-know stuff in your FAQ.

Overview of the PCB in the Memoto Lifelogging Camera

Overview of the PCB in the Memoto Lifelogging Camera

After those first hectic days when everything was chaos, we started to get on top of things again. We brought in extra personnel to assist with the community management. Niclas Johansson (@NiclasJ) and Lina Boozon Ekberg (@BoozonLina) came in after a week or so and made the whole difference. Now the rest of the communication team could spend some time on figuring out the next steps and the dev team could focus on developing the product.

As the campaign went on, we kept getting the most unexpected inquiries and requests. Adventurers wanting a camera for their walk around the world, researchers seeing a use for a Memoto camera when doing research on sheep and a world-known rock band asking to have a couple of cameras to document their next tour. And then, there were distributors offering to get the cameras out on the most unexpected markets, super cool social media brands initiating partnerships and one or two investors placing their money on the table for a stake in the company.

So far we’ve had to turn most of them down. Not because we don’t like their ideas, but simply because we have increasingly seen our need for focus. In a few weeks we literally went from zero to thousands of buyers and with that comes a responsibility to also ship what we’ve promised. Seems obvious, I know, but it doesn’t happen out of nowhere and at the time of writing we still have many hard hours of work ahead of us before the first camera lands on all of our backer’s doorsteps.

Single most common request: a Memoto cat collar

Single most common request: a Memoto cat collar

Today, we closed the campaign. It feels great, of course, having raised 11x our initial goal. No question about that. As we described in the first part of this blog post, we were never sure we would even reach the original goal set for the campaign and ending up with >$550,000 was light years beyond what we could have ever dreamed. We’re still amazed and forever grateful for this.

But even more important has been the validation of our idea that we’ve received from the thousands of camera sold and the thousands of comments, tweets, emails and random cheering from each and everyone. The positive feedback has, for sure, kept our egos running, but it’s been in the mix with the more, should I say constructive, feedback that we’ve really been able to tighten our product development and keep ourselves on the right track. For this, Memoto owes it to our backers to have a kick ass product in their hands within a few months. And that is what we will spend all our time on now.

The discussions live on on Twitter, Facebook and on Memoto.com. Join us in the race to the next stretch goal!

The Memoto Lifelogging Camera on Kickstarter, 2 hours after the campaign ended.

The Memoto Lifelogging Camera on Kickstarter, 2 hours after the campaign ended.

To sum up, and in the spirit of lifelogging inspired data collection, we’d like to share some data from Memoto’s Kickstarter campaign:

  • Campaign starting time: October 23rd 7am (CET) 2012
  • Campaign ending time: November 30th 12pm (CET) 2012
  • Total campaign time: 38 days, 5 hours
  • Number of backers: 2871
  • Number of new Twitter followers: 802
  • Number of new Facebook page fans: 2,414
  • Number of visits on Memoto.com: 116,439 (99,177 unique)
  • Number of visits on Memoto.com directed from external sources: 57,282
  • Country yielding most visits on Memoto.com : United States (43,494) (California being at the top with 9,119)
  • Number of countries yielding visits on Memoto.com: 178
  • Most popular pledge level on Kickstarter: $249 (45% of backers, 59% of money raised)
  • Total amount pledged: $550,189
  • Percentage funded: 1,100%
  • Average pledge amount: $191
  • Traffic source delivering highest percentage of pledging: Kickstarter.com/discover/categories/hardware (19,48% or $107,185)
  • Number of video plays: 102,788 (62,054 on Kickstarter, 40,734 outside of Kickstarter)
  • Number of cameras sold: 2,346
  • Getting feedback from awesome backers: priceless
Funding progress of The Memoto Lifelogging Camera on Kickstarter. (Image cred: Kickstarter.com)

Funding progress of The Memoto Lifelogging Camera on Kickstarter. (Image cred: Kickstarter.com)

Again, thank you for the fantastic ride this has been! We can’t wait to get the freshly baked cameras in your hands. Now we’re going to crawl back into our startup cave and get everything ready for shipment ASAP. But we’ll keep you posted about our future progress and we look very much forward to hearing from you along the way.

Lots of love,

Memoto Team through Oskar Kalmaru

This blog post has been inspired by Niclas Johansson’s roundup of his FundedByMe campaign “Bar-deli”. It’s a great read for anyone planning a launching a crowd funding campaign, no matter the size or place. Thank you Niclas for the inspiration! 

If you enjoyed this post, please follow us on twitter and facebook! PS – Have you pre-ordered your Memoto Lifelogging Camera yet?

The $350,000 stretch goal has been reached!

You all make us so happy! Your continued support and interest in Memoto is fantastically astounding and humbling. Thank you so much!

We can’t tell you how excited we are to bring the Memoto camera and experience to life. This is Incredible! We’ve reached the $350,000 stretch goal, so that means we will be able to add these 3 new features:

1. An option to retain photos stored locally when syncing the camera through a computer.

When syncing the Memoto Camera to your computer, you will have the option to store photos locally as well as uploading to the cloud. This also guarantees the Memoto Camera will remain useful even in the event you decide to cancel your subscription.

2. Manual double-tap photo capture that will be bookmarked on the timeline.

Double tapping triggers the camera and you are sure to have a picture of that exact point in time. The double-tap feature will also bookmark the photo so it’s easy to find when viewed in the Memoto app.

3. The ability to adjust the interval of the photos.                                                                

You’ll be able to choose at what interval the photos are taken from the Memoto app.

Check out our last post for more details on these great features all made possible by YOUR support!

We will be announcing another stretch goal soon! What do you all think should be the next reward? Stay tuned.

If you enjoyed this post, please follow us on twitter and facebook! PS – Have you pre-ordered your Memoto Lifelogging Camera yet?